We all know that safety matters, but just how much does it matter in strictly numerical terms?

Just voicing a commitment to safety can really turn things around. Take this anecdote about Paul O’Neill, one of the CEOs of Fortune 500 company Alcoa. O’Neill’s method teaches us an important lesson:

Habits are formed, not forced.

O’Neill made a visible commitment to safety by implementing so-called keystone habits. The process involves starting with a single behavioral change until following this protocol becomes second nature.

Not only did it improve safety, but it had a drastic effect on the company’s bottom line. Following these changes, Alcoa’s income increased by 500%.

The best part? This strategy is contagious. As it becomes institutionalized in one part of the business, it quickly spreads to other areas as well.

Got a great safety strategy to share? Let us know on Twitter @donesafe.

As always, stay safe,

Team Donesafe